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Strategy, Logo & Identity - 2018

Alucal specializes in the supply and installation of aluminum. They also design aluminum systems for individuals and professionals.



my role

  • Strategy
  • Logo
  • Identity


After 27 years of existence, Alucal decides to update its image in order to strengthen and transmit its expertise. The strategy here aims to emphasize on concepts of support, sustainability and sense of security through the robustness of materials.


  • World Brand Design, 2019
  • AIGA, 2019
  • InDesign Gallery of Behance, 2019

To express the concepts of data acquisition, exploration and data analysis processes, the important thing was to simplify as much as possible. The visual language that is created is based on simple, effective, and easy-to-understand geometric forms to evoke the subject in a broad way and improve understanding.