Bagheera Academy
Strategy, Logo & Identity - 2018
Bagheera Academy is a training center based in New Caledonia that offers introductory courses in martial arts.
year
2018my role
- Strategy
- Logo
- Identity
goals
I was in charge of creating an identity for Bagheera Academy, based on its values and ambitions. The goal was to design an identity inspired by urban culture and that anchors the brand in values of perseverance, elevation and in a positive environment.
recognitions
- Publication in Win out : the best of sports graphic design & branding , 2019
- Publication in Favourite design 7th edition, 2019
- Graphic design feature gallery, Behance, 2018
- AIGA feature gallery, Behance, 2018
- Graphikindex, 2019
The concept of this branding is based on the idea of will and elevation. The color palette chosen refers to hope and perseverance. Bagheera Academy wants to share the martial philosophy and needed to put the brand in a simple and positive environment.
